The show had been due to make a return after years of Covid-19 disruption this June in Los Angeles, but in a joint statement, the USâ€™s Entertainment Software Association (ESA) and events company Reedpop announced it would no longer be going ahead. Known as â€œvideo game Christmasâ€ by fans, E3 has been a fixture in the games industry calendar since 1995, and has traditionally been where game publishers and console manufacturers announce whatâ€™s next for players. The Xbox 360, PlayStation 3 and Wii U are among the consoles that have been announced at the event. Its cancellation leaves the games industry without a dominant focal point for marketing new titles; instead, since Covid, the trend has been towards live-streamed shows where publishers announce and show new titles virtually. â€œThis was a difficult decision because of all the effort we and our partners put toward making this event happen, but we had to do whatâ€™s right for the industry and whatâ€™s right for E3,â€ Reedpopâ€™s Kyle Marsden-Kish said in a joint statement with the ESA. â€œWe appreciate and understand that interested companies wouldnâ€™t have playable demos ready and that resourcing challenges made being at E3 this summer an obstacle they couldnâ€™t overcome. â€œFor those who did commit to E3 2023, weâ€™re sorry we canâ€™t put on the showcase you deserve and that youâ€™ve come to expect from ReedPopâ€™s event experiences.â€ In the past, E3 had been open to industry professionals and the public alike, with about 66,000 attendees in 2019, before Covid shut down large-scale events. In the past decade, its big press conferences had been live streamed to a global online audience, creating considerable buzz and wider media attention. In its absence, rival online-focused events have sprung up to fill the gap, but none has yet achieved E3â€™s notoriety and mainstream attention. According to their statement, ReedPop and the Entertainment Software Association still plan to collaborate on future events.