Paulo Dybala has become the latest player to join the Common Goal movement. (Photo by Nicolò … [+] Campo/LightRocket via Getty Images)
Paulo Dybala, the Juventus and Argentina attacker, has pledged to fight for social justice and tackle discrimination after joining soccer social impact movement Common Goal.
The 26-year-old, known as “La Joya” (“The Jewel”), is the 159th soccer player or manager to join the collective, and says he will focus on his commitment to social justice.
Common Goal members pledge a minimum of 1% of their annual salary to a central fund which invests in high impact organisations using soccer to empower vulnerable children and young people around the world.
Dybala will lead an ambitious soccer-based project harnessing education and youth leadership to help eradicate the effects of violence, racism and discrimination. The Common Goal project will identify and train young leaders in disadvantaged communities in countries including Argentina, Colombia, Germany, India, Pakistan, Israel and Rwanda.
Dybala will focus his social investment around three of the UN Sustainable Development Goals – … [+] Quality Education (Goal 4), Reduced Inequalities (Goal 10), and Peace and Justice (Goal 16).
The announcement comes as Dybala celebrates winning a fifth consecutive Serie A title with Juventus. Out of favor at the start of the season, he had looked set to move to the Premier League but has since played 45 times so far this season, scoring 17 goals and assisting 14.
“Winning the Scudetto for the fifth time consecutively is an amazing team achievement, and I wanted to make sure that this success on the pitch is in harmony with my ambition as a person,” Dybala said.
“This is not about me – in fact it’s quite the opposite – this is about working together to tackle the challenges we face. I am committed to playing my part in helping to eradicate discrimination, and education is the key.
“What better time to celebrate the platform that we enjoy as players, than when we enjoy success on the pitch?
“Common Goal it the most simple and effective platform that enables me to maximize my ambitions in terms of social impact, while still being able to focus on my football career, and the other philanthropic activities which are close to my heart.”
Dybala has aligned the focus of his social investment around three of the UN Sustainable Development Goals – Quality Education (Goal 4), Reduced Inequalities (Goal 10), and Peace and Justice (Goal 16).
He is the first Argentine elite male player to join Common Goal. Other players who have joined the movement include Alex Morgan, Megan Rapinoe, Mats Hummels and Giorgio Chiellini. Managers such as Jürgen Klopp and Casey Stoney MBE are also members.
And, in June, a group of top soccer agents in Germany raised more than €500,000 ($561,000) for a Common Goal fund to support vulnerable young people.
Manchester United attacker Juan Mata, who was the first player to join Common Goal, in August 2017, said: “Paulo is one of the most talented and valuable players on the planet and is an incredible addition to Common Goal.
“The fact that he is using winning the league title with Juventus to make a powerful statement on what success means to him as a person, is very inspiring. Paulo understands that football has a unique power to transform the world and we all need to work together to unleash its full potential.”
Common Goal, which celebrates its third anniversary on August 4, has generated more than €2 million for soccer for good initiatives, plus a further €600,000 through its Covid-19 Response Fund, launched in April.
As a Senior Contributor for Forbes, I write about sports business with a particular focus on the world’s most popular sport – soccer (football). My articles cover
As a Senior Contributor for Forbes, I write about sports business with a particular focus on the world’s most popular sport – soccer (football). My articles cover everything from financial developments and analytical advancements to interviews with top players, club owners and executives, investors and other interesting figures within the sport. I’ve written for publications including BBC Sport, The Guardian, The Independent, FC Business and SBS The World Game. I also work for La Liga TV, covering Valencia, Levante UD and Villarreal. Follow me on Twitter at @rob_kidd1 and see examples of my work at www.robertkidd.net
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