The Wallabies have won Cadbury as their new main sponsor after Qantas decided to end ties with Rugby Australia.
Qantas’ three decades of sponsorship of the wallabies – reportedly valued at around $ 5 million a year – ended in 2020 as the airline responded to the financial damage caused by COVID-19.
RA’s search for a new lead partner ended Thursday when it became known that Cadbury, a British multinational confectionery company owned by Mondelēz International, had signed a five-year multi-million dollar sponsorship deal.
The Cadbury logo can be found on the front of Wallabies jerseys and training apparel, as well as on the shorts of the Australian rugby team Wallaroos.
“What an amazing and proud day for Australian rugby,” said Andy Marinos, RA Chief Executive Officer.
“We are very excited to work with the Cadbury team and see the opportunities for both of us in the years to come.
“From aligning with values, to their commitment to developing women’s sport, to improving the game’s opportunities and profile, this partnership will only further fuel the growth of our game at all levels.
“I look forward to our partnership growing in the years to come and having a positive impact on our community.”
Rugby Australia Chairman Hamish McLennan said: “Just like the Wallabies, Cadbury are a cult brand that has been at the forefront of their game for generations.”
Mondelēz International President of Australia, New Zealand and Japan, Darren O’Brien, said Australians have a “deep and long association with Cadbury”.
“We look forward to building on that with Rugby Australia by working together to create many positive shared moments that Australians can be proud of, through local communities and at the elite level with the Wallabies and Wallaroos,” said O’Brien.
“We are particularly excited to build on our existing support for women in sport by supporting the Wallaroos in their ambitions to bring home the Women’s World Cup next year.
“We firmly believe in the vision of Rugby Australia and support their plan for the game in this country from grassroots to international arenas.”
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