Virgin Media is promoting its sponsorship of ParalympicsGB with a social media campaign that encourages the public to show their support for the team.
Since fans cannot travel to Tokyo, fans will be shown as part of the Work – which includes a 20-second opening film – asked to upload videos of itself to Twitter using the hashtag #WeAreHere to create a “virtual Mexican wave.” The inter-agency campaign was sponsored by M&C Saatchi Sport and & Entertainment directed. It starts today (August 24th) shortly before the start of the Paralympic Games and is moderated by Paralympians and TV star Alex Brooker.
Get the latest news and insights from
with unrestricted access to
, plus exclusive discounts on