The league marks the start of its 75th season by imagining a neighborhood made up of basketball’s biggest stars.
What if there was a retiree community made up entirely of NBA legends? Add to that a list of current stars, mascots, and Michael B. Jordan, and you start to get a feel for the league’s epic new publicity to kick off the season on its 75th anniversary.
Created by the Translation agency, Welcome to NBA Lane follows a bus driver (played Michael B. Jordan), who takes a group of children on a tour of the NBA neighborhood. We see Dwyane Wade picking up the morning paper, Magic Johnson and Larry Bird becoming friends, LeBron James gardening, Dirk Nowitzki receiving lessons from Kareem Abdul-Jabbar, Bill Russell settling in on the porch, and Gary Payton at his best. defensive level. There is even a tribute to Kobe Bryant with the highlighting of a fresco in his effigy.
The absence of legend Michael Jordan is notable but the presence of a good number of other current stars fills the gap. Carmelo Anthony, LaMelo Ball, Devin Booker, Kawhi Leonard, Donovan Mitchell, Jayson Tatum, Russell Westbrook, Zion Williamson and Trae Young, among others. The concept borrows a bit from the 2019 NFL 100th Anniversary spot, in which current stars and league legends turn a banquet into a ball game. Here, the NBA sets the bar a little higher. One thing is certain, this clip is a very nice way to celebrate the anniversary of a league which is growing ever more in the USA and which is settling more and more in French homes.
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