Raphael and his sister have a hard time choosing their Advent calendars. Fir, snowy chalet, Christmas ball, dark chocolate or praline, there are even more varieties this year. And even for adults, it’s hard to decide. In this supermarket, sales have increased by 15% in one year. New: the older ones also want to open the small windows.

So to respond to the explosion in sales, this brand had to adapt its shelves. If the chocolates remain unbeatable, the calendars with toys, too, innovate. By having fun with their favorite heroes, children experience the magic of Christmas ahead of time. “We eat the chocolate. But at least the toy, she keeps it for years and years”, explains a mother. This is why the price, minimum 20 euros, does not stop customers.

In this store last year there were fifteen models to choose from. This year, there are almost thirty. The calendar appointment is now so important that it has become the first Christmas present.

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