A dazzling new ad promoting Tel Aviv as a COVID-safe travel destination for UK and international tourists will premiere on ITV Thursday night.

The funny campaign shows how the people of the city are making the final preparations for the return of the visitors after the pandemic.

These include a lifeguard who checks that the sea is salty enough, an art museum guard who practices how to calm visitors down, and a bar worker who mixes cocktails against the clock.

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Ron Huladi, the mayor of Tel Aviv-Yafo, said 80 percent of eligible people in the city have now been vaccinated against COVID-19, making visitors this summer a safe experience.

“As In the vaccinated city, we not only offer an outstanding urban, cultural and culinary experience, but also understand the extent of our responsibility at this point in time, “he said.

” Your safety and health is a top priority for the entire tourism industry in the city. In addition to international service and hospitality, we will do everything we can to ensure that you have fun and return home safely. “

Israel will reopen to foreign tourists on May 23rd after a successful vaccination campaign. More than half – 56% – of the people have been vaccinated so far.

According to the Johns Hopkins University, Israel ranks third behind Gibraltar and the Seychelles in terms of the fully vaccinated population.

The tourism authorities in Tel Aviv-Yafo said they had also hoped to welcome groups and individuals from the United Arab Emirates, Bahrain and Morocco to the city for the first time since the signing of the Abraham Agreement.

While life in Israel is back has normalized and hopes are high that vaccines will put Britain in a position to have an unrestricted summer, there is no such imminent light at the end of the tunnel for billions around the world. In most of the world, especially the poorest, the introduction of the vaccine has barely begun.

This is why Jewish News, the leading news and opinion source for the entire UK community, is putting its full weight on the VaccinAid Campaign by UNICEF using this platform to raise funds for our own journalism and instead get our readers around the world to perform on the greatest mitzvah: saving a life.

We have never had this for one Fundraiser done for charity, but it’s hard to remember a campaign that affects so many people and indeed an entire planet calling for a return to normal. Like the Chief Rabbi and Rachel Riley, we hope to advance the mission to deliver 2 billion vaccines, 165 million treatments and 900 million test kits worldwide by the end of this year.

Please donate as much as you can in the spirit of the Talmudic Sages : “Saving a life means saving the whole world”

Ref: https://jewishnews.timesofisrael.com