A dazzling new ad promoting Tel Aviv as a COVID-safe travel destination for UK and international tourists will premiere on ITV Thursday night.
The funny campaign shows how the people of the city are making the final preparations for the return of the visitors after the pandemic.
These include a lifeguard who checks that the sea is salty enough, an art museum guard who practices how to calm visitors down, and a bar worker who mixes cocktails against the clock.
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Ron Huladi, the mayor of Tel Aviv-Yafo, said 80 percent of eligible people in the city have now been vaccinated against COVID-19, making visitors this summer a safe experience.
“As In the vaccinated city, we not only offer an outstanding urban, cultural and culinary experience, but also understand the extent of our responsibility at this point in time, “he said.
” Your safety and health is a top priority for the entire tourism industry in the city. In addition to international service and hospitality, we will do everything we can to ensure that you have fun and return home safely. “
Israel will reopen to foreign tourists on May 23rd after a successful vaccination campaign. More than half – 56% – of the people have been vaccinated so far.
According to the Johns Hopkins University, Israel ranks third behind Gibraltar and the Seychelles in terms of the fully vaccinated population.
The tourism authorities in Tel Aviv-Yafo said they had also hoped to welcome groups and individuals from the United Arab Emirates, Bahrain and Morocco to the city for the first time since the signing of the Abraham Agreement.
While life in Israel is back has normalized and hopes are high that vaccines will put Britain in a position to have an unrestricted summer, there is no such imminent light at the end of the tunnel for billions around the world. In most of the world, especially the poorest, the introduction of the vaccine has barely begun.
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