When we think of Porsche and TAG Heuer, we immediately see the film “Le Mans” with Steve McQueen. Now, the two brands are embarking on a common and unique partnership. The opportunity to finally offer a common product. In this case, a watch.
The TAG Heuer Carrera Porsche chronograph arrives right on time for Valentine’s Day. This watch is available in two editions (metal strap and leather strap). The Swiss manufacturer details his creation: “The ceramic bezel is adorned with a tachometer and the red Porsche inscription. The asphalt effect of the dial, created especially for this watch, perfectly expresses the passion for the road, while the Arabic numerals in the indexes suggest the numbers on the dashboards of Porsche cars. The Heuer 02 manufacture movement, which has an impressive 80-hour power reserve, is displayed with a unique oscillating weight inspired by Porsche steering wheels. “
An unprecedented partnership but one that makes sense for both brands. Frédéric Arnault, explains: “The stories of our two houses are close. Both in the events that have often brought us together but also in the spirit of this constant search for performance. “This opinion is shared by Detlev von Platen, member of the management board of Porsche AG in charge of sales and marketing:” As soon as we started talking internally about a possible strategic partnership with TAG Heuer, the membership of our teams were immediate. And at all levels, from management to engineers, designers and sales teams. “
A specific website has been set up to present this TAG Heuer Carrera Porsche chronograph in detail. You can now order this exclusive creation and display your colors on your wrist.
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