Rick Astley’s infamous “Never Gonna Give You Up” video recently hit 1 billion views on Youtube. Originally released 34 years ago, the video passed this milestone on July 28th, making it one of the most iconic videos in internet history.

Popularized by its catchy melody and gentle but simple dance moves, the video has permeated the internet for decades. So overwhelming was his power that he managed to transition into meme culture and spawn the Rickrolling Prank in 2007. Rickrolling, or Rickroll, is a bait and switch prank that uses a camouflaged hyperlink that leads to the “Never Gonna Give You Up” video. If a user clicks the link to view something else, they have actually been hacked. The prank was undoubtedly the biggest driver in the viewership of Astley’s 1987 single.

Reaching a billion views on Youtube is a rare achievement, as only a little more than 200 videos exceeded that mark in the 16-year history of Youtube to have. Astley’s song reached number one in the UK and number one in 24 other countries for five weeks when it was first released. Although the singer wasn’t particularly enthusiastic when the song first appeared, his daughter made it clear to him that it kept him relevant beyond the 1980s.

1 BILLION views for Never Gonna Give You Up on @YouTube! Amazing, crazy, wonderful!
Rick ♥ ️https: //t.co/mzyLznTr4R #NGGYU # NGGYU1Billion pic.twitter.com/p5xnn0OZcZ

In addition, “Never Gonna Give You Up” is the fourth music video from the 80s through to Michael Jackson’s “Billie Jean”, Guns N ‘Roses’ “Sweet Child O’ Mine” and a-ha’s “Take on Me” reach this standard.

In related news, check out Revideos remaster of “Never Gonna Give You Up” in crisp 4K 60fps.

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Ref: https://hypebeast.com