Reworld Media announced this Monday, October 18 that it had entered into exclusive negotiations with meltygroupe. The leader of the magazine press is preparing to buy 100% of the company’s capital. The transaction, the amount of which has not been disclosed, should be concluded by the end of the month.

Meltygroup now reaches a mainly young audience via social networks. The titles La Crème du Gaming or SuperSoluce cover themes such as video games, others such as Peaches or Nextplz are more lifestyle oriented. In total, the meltygroup universe has nine million unique visitors per month depending on Size.

For Reworld, which already owns many press titles, this acquisition will strengthen its position in the pre-teens and adolescents segment. “The completion of this operation would significantly develop our presence with young people and pave the way for the game segment that has become strategic,” said Jé in a press release. © rà © my Parole, digital director at Reworld Media.

TO?? the announcement of this merger, the president of meltygroup Bruno Massiet praised a movement which will give “a new breath” to the activity of his group. For several years now, it has been facing difficulties in monetizing its content. The youth-oriented media group has also undertaken restructuring and reorganization of its activity to deal with this problem. For example, it was forced to halve its workforce in 2018 and has only a few dozen employees.

More recently, the company has launched into VOD with Melty, a paid streaming platform similar to that offered by Brut. Melty chairman sees it as a way to build a new revenue stream “on a recurring and resilient model, escaping the vagaries of the advertising market and changes in business. ‘search engine algorithmsÂ’. The media and marketing group Reworld Media is weathering the crisis well, which notably publishes Grazia, Auto Plus, Science et Vie and Top Santà ©, announced on Monday that it was in exclusive negotiations to acquire the totality. © of the capital of meltygroup and Melty, its online media for 12-30 year olds.

the 10/18/2021 at 10:17 PM

Ref: https://www.lefigaro.fr