Proactive Law Firm Marketing, a digital marketing agency specializing in helping law firms build their reputations online, raised the need for legal marketing and SEO for lawyers based in Williamsburg, VA. stressed. This is because digital marketing is one of the greatest ways a company can get more customers. Meanwhile, eMarketer has observed that digital marketing spend exceeded traditional marketing channels for the first time in 2019. And that trend is expected to continue in 2020 and beyond, with 50 percent of customers saying they are more comfortable with technology now compared to before the pandemic, according to a report from Legal Trends.
James Pemberton, a spokesman of Proactive Law Firm Marketing, says, “Being visible when someone is looking for your service is critical to the success of any business. SEO takes time, but you will see more and more traffic on your website month after month if you work with a reputable SEO agency. We need to understand your goal and the areas in your company that make the most money. We need to know which keywords in your local market offer you the best chance of attracting customers. In general, it should take 9 to 12 months before you appear on page 1 of Google. SEO requires patience and an understanding that you won’t get new leads in the first few months. However, once we get to page 1, you get unlimited clicks and your company phone will ring.
It’s important to note that people usually buy from people they know, trust, and like. When people need a law firm’s services but don’t know about a law firm or attorney, they usually search online using a search engine such as Google. Google provides a list of results and the companies listed on the first page are likely to be visited by potential customers on the site. This is what motivates customers to call that particular company.
A lawyer marketing blog post by Meley Colaw explained what lawyers need to know about law firm marketing. This article explained that law firms require a specific type of marketing strategy and that using typical marketing tactics to advertise a law firm online is unlikely to produce the best results and may even produce undesirable results. This is why finding a marketing agency that is expert in law firm marketing is important.
According to the above article, there are a number of things that law firms need for online marketing. These include: a professional looking website; Presence of important information on the website; it is important to be brief as most people do not want to read a full résumé; Need to build a brand; Use of social media marketing; Use of email marketing; and the use of search engine optimization or SEO. SEO is an integral part of any online marketing strategy as it is important for potential clients to find the law firm.
Proactive law firm marketing, formerly known as WeRank, had found that they felt most satisfied when they provided their services to law firms. To date, the agency has already gained experience working with over 40 law firms. They offer bespoke digital marketing strategies because they know that every situation a particular company is faced with is unique. They focus on developing the most appropriate marketing solutions for each individual law firm based on the firm’s goals, specific situation, and style. They only work with one law firm per market.
Those interested in learning more about Proactive Law Firm Marketing services to law firms in and around Williamsburg, such as Akers & Cleator Law Group, PLLC, can visit their website or contact her by phone or email.
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