October 28, 2021

By Pascal 10/28 1:00 p.m.

An investigation by François Cardona and Christophe Barreyre, with France.tv studio, to see this Thursday, October 28, shortly before 11 p.m. on France 2.

“This is the story of a small cake that has become the symbol of France throughout the world. A little luxury that everyone can afford: the Ladurée macaroon is sold between 2 and 3 € each. It is also the tale of a perfect business: the cost of ingredients is ridiculous, and they are mass produced outside of France.

Ladurée’s success is that of a French multinational, owned by the discreet Holder family. Few of them know their faces, but everyone knows their products. You have undoubtedly already tasted their sandwiches, their pastries, because they have another French champion: the Paul bakeries, present all over France, in our stations and our shopping centers.

By surfing on the concepts of “traditional bakery” and “haute couture pastry”, they opened 900 stores in nearly 50 countries. They are amateurs of politics and complex financial arrangements, Complementary Investigation of these unknown billionaires, with very specific recipes. “

Macaroons # Ladurée, sandwiches #Paul … manufacturing secrets and tax optimization #ComplementDenvestigation of the Holder family, billionaire bakers
🔴 Paul and Ladurée: the secret story of billionaire bakers
📺 Thursday at 11 p.m. on @ France2tv pic.twitter.com/b0KN4qOnBr

“We discover with this unprecedented survey that Paul and Ladurée above all symbolize the very controversial story of a family of billionaire bakers, unknown to the general public.”
TT for the survey of @FransuaC and @c_barreyre
📺This evening 10:50 pm in #ComplementDenquete pic.twitter.com/zWKhsgLTdW

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