After the small format of the Ikea de la Madeleine, the Swedish group is opening a new store concept this Wednesday, June 23: Ikea Décoration. Located at 144, rue de Rivoli, in the 1st arrondissement, it will be open seven days a week.
With 2,900 square meters of retail space, it is undoubtedly the smallest French Ikea. But that’s precisely the principle: on a human scale, this store only offers decorative items from the brand. So no question of coming to buy the Billy library or the Kivik sofa.
In total, less than 2,000 references will be offered there, in a range of interior decoration adapted to the needs of Parisians. Among them, lighting, small kitchen utensils and the whole universe of tableware, bed linen but also small storage, wall decoration or plants.
Ikea thus intends “to meet the needs of its customers” and “to offer them the full breadth of the range of accessories and decorative objects, with in particular the assortments popular with Parisians such as bed and household linen, tableware or even lighting ”, we can read on the site.
The store will be spread over 3 levels: in the basement, the space devoted to lighting and organization of the house, on the ground floor, decoration and tableware and on the first floor, bathroom decoration. bathroom, the “Ikea of the little ones”, but also textiles, rugs and wall decoration.
Finally, no restaurant on site, but customers can still go through the “bistro” and leave with the famous hot dog, cinnamon breads or even the house ice cream. A dedicated “food” area is also available, with Ikea’s flagship products such as meatballs and other groceries.
And big news: to pay, a new service has been developed by the brand to avoid waiting at the checkout. With the Ikea application, it will now be possible to scan items directly and pay for the basket more quickly once arrived at the checkout reserved for this purpose.