Jacques Cardoze arrived at Olympique de Marseille on June 15 as the club’s new communications director. Jacques Cardoze reviewed the organization set up by OM on its various social networks.
New director of communications for Olympique de Marseille since his arrival on June 15, Jacques Cardoze seems to have already settled down in his post. During the summer transfer window, the Marseille club showed themselves very close to the Olympian supporters with each announcement of the club’s recruits. Attention that pleased Olympian supporters. During an interview with the Ecofoot.fr site, the communications director took the opportunity to review the organization put in place by OM on its various social networks this summer.
“Our first objective is to satisfy our important fan-base through our content strategy. As such, we are delighted with the interactions generated during the last summer transfer window which has just ended. The creation by the internal teams of an animated character, who accompanied the fans throughout the transfer window, was greatly appreciated by all of the club’s communities. This new character is now an integral part of this “new-look” Olympique de Marseille for this 2021-22 season. The strong bond that we can forge with the fans through social media is a very important axis for the club. »Jacques Cardoze – Source: Ecofoot.fr (08/09/2021)
In addition, Jacques Cardoze also took the opportunity to discuss the club’s Twitch channel. Like last season, OM broadcast some of their friendlies on Twitch to make them available to Olympian fans for free. He said other programs may soon emerge.
“We also set quantified targets on social networks. Today, Olympique de Marseille is present on a large number of platforms and we bring together a community of 15 million people. This is a very significant number! Our goal is to continue to progress while maintaining a high level of engagement. Thanks to our agile operation, we are able to quickly develop large communities on new media. Take Twitch, for example: this summer, we managed to get close to 300,000 viewers when we broadcast some of our friendlies. On Twitch, we are also looking to innovate by launching new programs that allow fans to be entertained while discovering players in other contexts. Our strategy is paying off. »Jacques Cardoze – Source: Ecofoot.fr (08/09/2021)
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