Since 2019, the Olympique Lyonnais football club and the ASVEL basketball club have been contractually bound. Besides the fact that they are geographically close since Villeurbanne is part of the Lyon suburbs, it is financial and sporting links that have been at the heart of the discussions between Jean-Michel Aulas on the one hand and Tony Parker on the other. Still far from what we can know in Real Madrid or FC Barcelona which are sports clubs, ASVEL and OL remain two separate entities despite the fact that OL Group is now a minority shareholder of the club. basketball.
If until now the partnership was notably visible thanks to the presence of the OL logo on the ASVEL jersey, it is an additional step which has been taken today thanks to adidas, the common equipment supplier of the two teams. For the 2021-2022 season, both clubs will wear the same jersey, it will be the third jersey for Olympique Lyonnais and the away jersey for ASVEL. A strong symbol which gives a little more weight and above all visibility to this agreement and which now puts adidas at the heart of a three-way dance that could make this new group a hub of French collective sport.
If this novelty may surprise more than one, Thierry Sauve (CEO of OL Group) had already suggested to our colleagues at Ecofoot a few months ago “We are working with adidas to design an original jersey that will be common to all our teams. “.
Very daring in terms of design with a design that relentlessly targets a streetwear target, the common jersey is indeed distinguished by a mixture of black and white which corresponds quite well to the colors of the Villeurbanne club since last season, the club of the ‘ASVEL had played with a white jersey at home and black away. If the OL club also evolves with a white outfit at home, we do not however find the red and blue which are its historic colors, but as often in football, the third outfit offers great freedom to the team. OEM. Wishing to symbolize the relationship between the two entities, the German brand has therefore bet on a bold, disturbing and very abstract graphics! On the OL side, it will be worn during an upcoming Europa League match, while ASVEL will show off its away kit from early October.
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