Because he shares PEUGEOT’s values, tennis champion Novak Djokovic – World No. 1 in the ATP ranking, winner of the Roland-Garros tournament in 2016 and Brand Ambassador – is the main protagonist of the new 508 advertising campaign. PEUGEOT SPORT ENGINEERED which started on May 30, the opening date of the Roland-Garros tournament.
All-wheel drive, petrol / rechargeable battery hybridization, power of 360 hp, the 508 PEUGEOT SPORT ENGINEERED combines high performance and low emissions (46g of CO2 per kilometer, WLTP protocol), characteristics that appeal to Novak Djokovic, who is very concerned about environmental issues. Requirement, Allure, Emotion, are the values of the PEUGEOT brand, in which the champion Novak Djokovic recognizes himself, who held first place in the ATP ranking for 322 weeks – historical record, series in progress.
On the strength of its history, its ambitious electrification strategy and its Power of choice ’offering the public the possibility of choosing different types of engines, the PEUGEOT brand is continuing its strong involvement in the energy transition. The 508 PEUGEOT SPORT ENGINEERED confirms this by introducing the concept of Neo-Performance, a more responsible and virtuous performance.
The theme of the 508 PEUGEOT SPORT ENGINEERED advertising campaign is the silence associated with performance. It shows that, thanks to electric technology, the most powerful production car ever produced by PEUGEOT can deliver environmentally friendly performance, both in terms of acoustics and emissions. The parallel is natural with Novak Djokovic, known for requiring the silence necessary for his concentration before engaging in a rally on the court.
Filmed in Belgrade on April 26, the campaign associating Novak Djokovic and the 508 PEUGEOT SPORT ENGINEERED was launched on May 30, at the opening of the Roland Garros Tournament.