More than 40 years old, the Nike Sport Research Lab – innovation center of the American brand – will move to a brand new building. Located at the company’s head office in Beaverton, Oregon (United States), the equipment manufacturer this week unveiled the lines of its new building of more than 8,000 square meters which was named after NBA star LeBron James. The latter signed his first contract at 18 with the comma before signing a life deal in 2015.
“Having my name on a building dedicated to innovation suits me well, because I always try to find ways to continue to innovate and not give in to the easy way”.
The basketball player said he was honored to be at the center of this ambitious project: “Having my name on a building dedicated to innovation suits me well, because I always try to find ways to continue to innovate and not give in to the easy way ”.
Home to a 100-meter track, an artificial turf field, an NBA-approved basketball court, four climatic chambers reproducing different weather conditions and the largest motion capture facility in the world with more than 400 cameras, this center of ultramodern innovation reflects Nike’s great ambition for the years to come.
Based on performance improvement and technological advancement, research conducted at the LeBron James Innovation Center aims to better understand the bodies of athletes and try to make their lives better, always with the objective of improving their performance. performance.
The establishment will host biomechanics researchers, computer experts and robotics specialists with the aim of pushing the limits of machines, by integrating biological and chemical data. The LeBron James Innovation Center ultimately looks like a giant laboratory where nothing is left to chance.