Quebec City will host the International Mosaïcultures for the very first time next year. A record six million plants will make up the exhibit over the summer period, with the hope of attracting 725,000 visitors and reviving the tourism industry once and for all.
With nearly 200 works, 80% of which will be unpublished, grouped into 20 monumental paintings, this edition of the horticultural event will be the most imposing ever produced by the Mosaïcultures internationales de Montréal organization.
The Deputy Prime Minister and Minister responsible for the Capitale-Nationale, Geneviève Guilbault, congratulated herself on Friday for having been able to “secure” the exhibition, which turned heads in Shanghai, Turkey, or even in France, since its foundation 20 years ago.
It also wants to make it the engine of regional tourism revival. “2022 is going to be a year of recovery, a year of exception,” she announced.
Estimates for this meeting show 450,000 to 725,000 possible visitors, 580,000 overnight stays generated in hotels, and tourism benefits of $ 18 million. “We will be able to consolidate our industry, which has suffered from it,” greeted the mayor of Quebec, Régis Labeaume.
He wanted to be reassured about the 100,000 liters of water that will be needed daily to water the plantations. “That’s 0.03% of [water] consumption, so it’s a challenge that can be overcome very easily,” he said.
In the event of a dry period and a drop in water reserves, as is the case at present, cisterns would fetch non-potable water from a place in the city.
The exhibition will highlight the history of the site – known in the 19th century as Spencer Wood for its grandiose gardens -, the heritage of Quebec, and that of the Huron-Wendat nation. We will also want to make visitors think about “the importance of protecting life on the planet”.
“This is the most spectacular and the most beautiful [of the editions], I can guarantee it,” said Lise Cormier, general manager of Mosaïcultures internationales, which would even like to reach 1 million visitors.
“On the tourist side, I expect at least 60% of tourists from outside the region with economic spinoffs. This is the kind of event that attracts Americans, Asians. Europeans are also familiar with this kind of event, “said Robert Mercure, director of the Office du tourisme de Québec (OTQ).
The Government of Quebec is investing $ 16.5 million in this project, while the City of Quebec and the OTQ are contributing $ 1.8 million. Ms. Guilbault also announced another envelope of $ 2.2 million, which will be used to fund other tourist attractions next year.