POLÉMIC – The message did not get through. The Monoprix brand announced this Monday, September 13, to withdraw the bottles of True Fruits smoothies from its shelves after criticism from a user. “Found at Monoprix Nation, a True Fruits smoothie unambiguously displaying, among other messages and more or less garbage drawings, an anti-cop message, #ACAB on its ‘Back to school 2021’ edition”, Jean Robert denounced on Sunday September 12 on Twitter.

On these bottles, where it is inscribed “Back to school 2021”, we can notably read the messages “ACAB”, acronym of “All cops are bastards” (“all cops are bastards”, in French) or even the inscriptions “Je hate school ”or“ Fuck the system ”.

Found at @Monoprix nation, a @truefruits smooties unambiguously displaying, among other messages and more or less garbage drawings, an anti-cop message #ACAB on its “Back to School 2021” edition pic.twitter.com/eyffUf0uY7

A message retweeted several dozen times and shared in particular by the Alliance Police Nationale union. “When a brand of fruit juice makes its ‘butter’ on anti-cop hate,” the union wrote on Twitter. The perfect way to destroy Police-Population relations ”.

When a brand of fruit juice makes its “butter” on anti-cop hatred 🤬➡️ The perfect instructions for destroying Police-Population relations @ GDarmaninpic.twitter.com / afyR3pkKGr

In a response posted on Monday, September 13, the Monoprix brand announced that the product would be taken off the shelves. “As you we do not tolerate this type of messages on products referenced in our brand,” wrote Monoprix on Twitter. We have therefore alerted the supplier concerned and are withdrawing the product as soon as possible. Thank you for your message!”.

In a message posted on Instagram, the True Fruits brand had posted a photo of these “special Back to School 2021 (…) bottles available in limited edition” where we could clearly see the slogan “ACAB”.

According to our colleagues at Le Parisien, the products of the German brand True Fruits, which recently launched in France, are also on sale in Auchan, Leclerc and Carrefour stores.

According to Courrier International, the brand is not at its first controversy. Last month, it printed on its bottles the programs for the parliamentary elections of several political parties, including that of the extreme right, the AFD. The German supermarket chain Edeka then removed the bottles from its stores, explaining that “in our country, the extreme right has nothing to do on the shelves”.

See also on Le HuffPost: Police demonstration: Jean-Luc Mélenchon denounces the “factious nature” of the rally

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