BTS or Bangtan Soneyeondan (Bullet Proof Scout Boys) is a seven member Korean pop group. He debuted in 2013 under Big Hit Entertainment and has gained immense popularity since. In 2020, the group was nominated for the Grammy Awards for their song, “Dynamiter”.

They were recently featured on Amul’s new topic Butters. The news features septet RM, Jin, Suga, J-Hope, Jimin, V and Jungkook, having bread and butter from a plate held by daughter Amul. The caption reads: “#Amul Topical: Korean band announces single‘ Butter “! The tagline on the cartoon reads “Beat another butter” and “K-pop it on bread.”

This announcement was made on April 26, 2021, BTS went live for an hour. The live show was an animation of a yellow cube of butter on a yellow background, the animation was accompanied by background music which was a suitcase of noises happening in the kitchen. Towards the end, the butter melts into a heart-shaped drop and the video ends with the text, ‘Butter. The single will be released on May 20, 2021. It will be the band’s second song in English.

After the clip was posted, social media went wild and Indian fans on Twitter flooded the platform with several requests for Amul X BTS to collaborate. A fan presented the excitement with the band members pictured on the packet of Amul butter.

One fan wrote: “All the fandom Waiting for the butter to melt… .. # btsiscoming. South Korean group BTS will release their new single Butter ’on May 21. The song is their second English single after Dynamite ’. BTS Collaboration with Amul Butter the Taste of India. #Amul #Butter «

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