“The Leff name for a beer closely resembles our protected Leffe brand for beers as well,” and “in pronunciation there is no difference between the two,” AB InBev said in a statement received on Wednesday. “The existence of two Leff and Leffe beers would confuse consumers and could mislead them,” added the group, confirming information from Ouest-France.

A written request was sent a few weeks ago to the micro-brewery, located in Lanleff, near Paimpol (Côtes-d´Armor) asking it to change its name.

“It’s all a bit incredible,” Philippe Le Saux, founder of the Leff artisanal brewery, named after a Breton river tributary of the Trieux, told AFP. “I use the water from the Leff to make beer,” said the 64-year-old brewer, who started making his beer last summer for “buddies” and “locals.”

“It’s service rather than anything else,” says the brewer, who says he aims for a production of 1,500 bottles per month and has registered the trademark of his beer with the National Institute of Intellectual Property (Inpi).

AB InBev, which owns 500 brands and claims 2 billion consumers worldwide, noted in its statement “visual similarities in layout to our Leffe brand,” with the craft brewery also using Gothic characters on its labels. “AB InBev hopes that a solution will be found and awaits the evaluation of the French administration responsible for trademarks,” the group stressed.

Philippe Le Saux has indicated that he does not have the means to take legal action against the beer giant, known for its global brands Budweiser, Stella Artois or Corona. “In front of a trust like that, we cannot fight. It is the Brittany region that must defend me, ”he said.

AB InBev, headquartered in Leuven, recorded a net profit of $ 3.9 billion (EUR 3.4 billion) for the first nine months of 2021 for a turnover of 40.1 billion dollars (35.4 billion EUR).

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Goes from ! End of the world football, episode 16, season 3! In association with Tébéo, every Thursday, the meeting point for Stade Brestois fans and fans from Finistère brings you the latest round ball news at the end of the world.

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Ref: https://www.letelegramme.fr