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Stylist Nigo on November 9, 2016 in New York / GETTY IMAGES NORTH AMERICA / AFP / Archives

The luxury group LVMH announced on Wednesday the appointment of Japanese designer Nigo as artistic director of the house Kenzo, replacing Felipe Oliveira Baptista who left office in June.

Kenzo, a house belonging to LVMH and founded in 1970 by the Japanese Kenzo Takada, who died of Covid-19 last October, announced last spring that his contract with Portuguese designer Felipe Oliveira Baptista would end in June.

Bernard Arnault’s group announced in a press release on Wednesday the appointment of Nigo at the head of the creation of Kenzo from September 20.

Stylist Nigo, whose real name is Tomoaki Nagao, is famous in the streetwear world thanks in particular to his label A Bathing Ape. He launched his own clothing brand in Tokyo in 1993 and has since signed numerous collaborations with big names in fashion, notably in 2020 a capsule collection with Virgil Abloh, artistic director of the men’s collections of Louis Vuitton, flagship brand of LVMH. .

“I was born the year Takada Kenzo opened his first boutique in Paris. We both graduated from the same fashion school in Tokyo. In 1993, when Kenzo joined the LVMH group, I started my career in fashion “, put forward Nigo, quoted in the press release.

“Bringing the spirit of Takada Kenzo’s know-how to life to create a new Kenzo is the biggest challenge of my 30-year career,” he added.

For his part, Sidney Toledano, CEO of LVMH Fashion Group and member of the LVMH executive committee, welcomed “the arrival of an extremely talented Japanese designer” who will “make it possible” to write a new page in the history of the house. “.


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