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Carly Walker joined Amplified IT after working as an e-learning technologist in for six years had worked in the higher education industry. During her studies, Carly was a subject matter expert for Google for Education. Carly is currently the co-leader of the EDUCAUSE Google Workspace Community Group. She is also a Google Certified Higher Education Trainer and a Google Certified Innovator.
Even before March 2020, a steady decline in undergraduate enrollments was being closely observed as higher education saw a departure from tradition. A significant proportion of college students no longer focused solely on full-time teaching. Because of the time, money, and resources involved in attending college or university, it was common for students to balance work, family, and school.
To maintain a competitive advantage, they worked Institutions working to improve student outcomes and implement more effective teaching methods. But COVID-19 accelerated the need for post-secondary infrastructure changes that can only be achieved through digital transformation (DX).
Through digital transformation, institutions are using technology and data to become more competitive. Universities and colleges improve the student experience by using data to improve metrics like retention, graduation, and course success rates. And that starts with the right digital tools.
Over 10 years ago, Google for Education introduced Gmail to colleges and universities, where it has proven to be a valuable communication app. But it wasn’t originally seen as something that could serve higher stakeholders.
As Google Workspace has evolved into a teaching and learning platform and expanded into the K-12 sector, college executives see it too Can alleviate critical technical challenges for higher education, especially for freshmen. Many college students today use Google tools throughout their primary and secondary education. If they continue to use these tools in college, it will be easier for professors to engage these students. This creates a coherent transition between K – 12 and higher editions.
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According to a survey by the Boston Consulting Group in 2021, 70% of higher education executives are focused on developing digital skills for their institutions. however, only 15 percent identified this as one of their top priorities. There are several reasons for this discrepancy, but one of the main reasons is that many institutions just don’t have a plan. You don’t have a roadmap for using technology. They often buy platforms or develop other tools to manage workflows without realizing that existing tools like Google for Education can meet many of their needs and streamline processes in a structured way.
Many don’t understand that Google Workspace for Education is an all-in-one suite of productivity, communication and collaboration tools that conform to the Learning Tools Interoperability (LTI) standards. Its advantages include:
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With digital transformation happening in the post-secondary realm, Google for Education is emerging in a new way. Unlike K-12 school districts, which may take over the entire workspace platform, higher education executives are integrating critical tools and features into their digital infrastructure. For this reason too, institutions should include Google for Education in their actionable plans for digital transformation.
Google isn’t just pushing the entire workspace platform; It provides universities with tools that meet the needs of their faculty, staff and students, as they can be integrated with virtually any existing system. When institutions asked for inboxes, Google offered Gmail. When they had to update their learning management systems, Google made tasks available.
The digital transformation is improving everyday university life. Yet institutions face organizational barriers that prevent them from reaching digital maturity. This is the result of competing priorities, decentralized decision-making, budget constraints, and cultural resistance. To mitigate these growth-inhibiting challenges, institutes should:
Colleges and universities cannot delay the digital transformation if they want to keep current students and increase enrollment. Institutions urgently need to prioritize digital capabilities that go beyond the latest technology. It pays to acquire digital tools that help define strategic direction, change suggestions, and respond to the new student experience.
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