The speech announcing the candidacy for the presidential election of controversialist Eric Zemmour on November 30, 2021. – Thomas Samson / AFP

In his presidential candidacy video, interspersed with images of violence in France or historical archives, Eric Zemmour outlines a presidential project. To support his demonstration, he multiplies the very many references, both contemporary to denounce “a feeling of deprivation”, while also relying on the clichés of the France of yesteryear, “that we look for everywhere with despair.”

His video begins with a very dark observation: that of a “feeling (which) embraces you, oppresses you, haunts you: deprivation”. While the polemicist reads his text for ten minutes, images unfold.

The very first ones are those of mortar fire in a park in Paris at the end of the day last summer while children were playing there. Then the posters of the Council of Europe communication campaign honoring the wearing of the hijab, finally withdrawn at the request of France, appear, barely twenty seconds after the start of the video. © o.

Before giving way to other mortar fire on the Champigny police station last October, making the former journalist from Le Figaro say that “for a long time you thought you were the only one to see, hear, think, fear . You were afraid to say it, you were ashamed of your impressions. For a long time, you did not dare to say what you saw, and above all you did not dare to see what you saw. you see”.

They are followed by those of police officers assaulted in May 2016 in Paris then the muscular evacuation of migrant tents from Place de la RÃ © publique in November 2020.

The polemicist then proposes to “stop delivering our children to the experiments (…) of Doctor Folamour of theories of gender and Islamo-leftism. During his remarks, we see images Femen demonstrating in 2020.

The controversialist who likes to stage himself as an intellectual also relies on many cultural references, often close to the image of Epinal.

While throughout the video we can hear the second movement of Beethoven’s Seventh Symphony, the candidate, to develop his cultural references, begins by relying on images of Joan of ‘Arc, the film by Luc Besson, before declining a sort of personal Pantheon.

Before going into the field of the arts and evoking “the country of Gabin and Delon, Brigitte Bardot and Belmondo; Johnny and Aznavour, Brassens and Barbara; films by Sautet et de Verneuil “, photo in support of these singers. This is followed by extracts from Choses de la vie by Claude Sautet, Quai des brumes by Michel Carnet and Le voyage dans la lune by Georges Mà © liès.

So many French symbols that make the writer say that “the country that you seek everywhere with despair, of which your children nostalgia without even having known it, this country that you cherish rissezâ ?? ¦ is disappearing “.

Finally, Eric Zemmour relied heavily on political figures to build his video, first in a direct reference to Charles de Gaulle. Seated behind an imposing microphone, eyes riveted on his text throughout the video, the staging strongly resembles the appeal of June 18, 1940.

The writer also multiplies the images of his adversaries, whom he considers them, as counter-models. Without ever pronouncing their name, he harshly attacks Xavier Bertrand, Valà © rie Pà © cresse and Michel Barnier. During the broadcast of extracts from interviews with candidates for the LR congress, the former columnist explains that he “understood that no politician would have the courage to save the country from the tragic fate that awaited him”.

“I especially understood that these so-called competent were above all powerless, that Macron, who had presented himself as a new man, was in truth the synthesis of his two predecessors in worse (…) Right or left, they lied to you “, continues the ex-chronicler.

The polemicist does not fail to use the photo of Ursula von der Leyen, the President of the European Commission. It allows him to explain “having to reconquer our sovereignty, abandoned to the technocrats who stripped the French people of their capacity to decide their fate, in the name of the chimeras of ???? a Europe that will never be a nation. “

“His political criticisms are almost close to parody. He attacks the other candidates without ever proposing anything and each time falls into the clichés,” said Milie Zapalski.

The polemicist also uses many references from the political debate of the right. “You feel like you are foreigners in your own country. You are exiles from the inside,” he says. This expression refers to Roland Jaccard. This Swiss writer, journalist and psychologist committed suicide on September 20 in Paris.

In a final note from his blog, the intellectual wrote that he had “never hidden (his) sympathy for Eric Zemmour”, worried that his “efforts to relieve France of the it just happens to be ‘doomed to failure’.

Eric Zemmour also believes that “the policies have hidden the reality of this replacement”, a reference to the very controversial notion of great replacement invented by the Right-wing writer Renaud Camus.

The candidate will now be this Tuesday evening at the 20-Hours of TF1, before his first campaign meeting at the Zénith, on December 5.

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