Fitbit’s latest tracker can tell if users are ready to push the limits or take a day off to relax. Will Smith signs up as ambassador.
After over a year, the long wait for the next generation of Fitbit’s Charge fitness tracker is over: On Wednesday, the quantified fitness company unveiled its latest Charge 5, along with improvements to its Fitbit Premium service and a slew of new partners – including Will Smith.
The actor, rapper, and producer who posted his struggle to get his pandemic body back into shape on social media shouted the tech company many times in comments like “You’re already saying Fitbit to sponsor me?” where he’ll be offering training videos.
It’s one dimension of a bundle of announcements planned with the Charge 5 as the centerpiece.
The new tracker looks like one Improvement over the previous model as it is thinner, slimmer and more elegant. The fifth generation charge tracker seems to be based on the Fitbit Luxe and has rounded edges and corners instead of the sharp lines and angular screen of version 4. Just like the Luxe, the Charge 5 offers a brighter, always-on AMOLED color -Touchscreen instead of the black and white display of the predecessor.
The new batch is also borrowed from the Fitbit Sense smartwatch with the support of EKG or electrocardiogram functions for monitoring the heart rhythm and EDA (electrodermal activity) – the As the company stated in the announcement, “measures your body’s response to stress.” by making tiny changes in the sweat glands on your fingers. “It’s the first Fitbit tracker to include an EDA sensor, he added.
With GPS on board so users can track activity and distance, it’s impressive that the seven-day battery life will not be affected – although the company warns that actual lifespan may vary based on usage.
Customers can choose from a number of optional straps, including lightweight silicone infinity straps, breathable sports straps, nylon – Velcro straps or premium handmade Horween leather straps.
In a way, the Charge 5 seems like a mix of Fitbit’s favorite aspects of its existing products and some upgrades that have been packed into a premium package. In fact, at $ 179.95, the device is the brand’s most expensive tracker.
Of course, the company prefers to describe it as its “most advanced health and fitness tracker” that can help users understand their metrics and theirs Shape behavior with tailored recommendations.
This could solve a common problem with modern wrist devices. At this point, most are pretty good at quantifying a range of fitness and health metrics, from steps to sleep to heart rate and more. But having the data doesn’t mean people know what to do with it.
The Fitbit platform bases its recommendations on device readings, which means it’s individualized for the wearer. This requires the right mix of hardware, software and services that all work together.
The company’s approach has resulted in changes to its premium service to include more insights and actionable guidance, as well as more than 500 training, mindfulness and nutrition sessions to offer. Charge 5 customers receive six months of Fitbit Premium free of charge.
After registering, they will see a new “Daily Readiness Score” that rates activity, HRV (heart rate variability) and last sleep. The rating determines whether the user is willing to exercise, even push themselves, or whether recovery should be the priority instead.
“Daily Readiness is based on research that shows that there is better results in the long run can lead if you take the time to relax instead of constantly pushing yourself, ”said the company. The feature also gets more personalized over time as fitness levels change and more data comes in.
Premium members can access more than 200 audio and video workouts from Aaptiv, Barre3, Daily Burn, Obé, Physique 57 and PopSugar as well as 25 high-intensity, science-based workouts from the fitness brand Les Mills, including BodyPump, BodyAttack and BodyCombat.
Of course, Smith’s deal will also play a major role in content programming. The famous Philadelphia native and his training team worked with Fitbit on an exclusive series of wellness videos to help paying users focus on physical and mental strength. With workouts and mindfulness training, the series begins with the premiere session, which starts on September 27th.
The daily readiness becomes Premium subscribers with Charge 5, Sense, Versa 3, Versa 2, Luxe and Inspire 2 in 18 languages are available worldwide.
Stress is another focus of the platform. Fitbit promises to provide information about physiological stress and general health with a function that breaks down responsiveness, stress balance and sleep patterns. The company also offers more than 300 mindfulness sessions from Aaptiv, Aura, Breethe, Mindful Method by Deepak Chopra, and Ten Percent Happier. The new partner Calm, a sleep, meditation and relaxation app, will offer 30 pieces of content in seven languages next month.
Although Fitbit has released more wrist gizmos this year, the Charge 5 is through after its acquisition Google, which closed in January, became the company’s first flagship fitness tracker.
In May, the tech giant announced it was partnering with its new subsidiary to develop a premium wearable while using Fitbit’s platform the Wear smartwatch software will notify its parent company – which could mean daily readiness or other new features will eventually kick into Wear devices.
Right now, Fitbit fans may just be a relief to see that the company hasn’t stopped developing its own popular flagship tracker and premium services. And if that’s not enough, a little help from the Fresh Prince can’t hurt.
As for Smith, his partnership extends beyond Fitbit to the wider Google universe, with a planned documentary series from YouTube Originals with the Title “Best Shape of My Life”.
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