In 2021, Gucci celebrates its 100th anniversary. After Gucci Aria, its anniversary show presented last April, the festivities continue with the launch of Gucci Saint Germain, an ephemeral address in the heart of Paris.
This Italian-inspired boutique was designed under the direction of Alessandro Michele, the man behind the Gucci men’s and women’s collections.
Clothing store ? Fashion exhibition? Or tea room? On the left bank of Paris, Gucci’s new address combines fashion and lifestyle like never before.
In this one-of-a-kind boutique, there are as many fashion and accessory collections as there are events and other cultural projects. Concretely, it was designed to welcome new conversations around the DNA of the house. And the decor lends itself to it ideally.
Because on the aesthetic side, Gucci Saint Germain is inspired by its Florentine roots. Nothing more surprising since the brand was born and based in Florence, Italy.
The boutique is therefore spread over two levels rich in decorative elements: the walls are lined with sage green silk moire wallpaper, and the floors are dressed in graphic carpet that juggles between teal, yellow and sky blue colors.
In short, chrome which is very recurrent in the Gucci collections. And that’s not all, these colors also recall the half-urban, half-rural landscape of the Florentine city.
The Gucci Saint Germain salon / boutique houses 400m2 of bright spaces and displays of pieces signed by stylist Alessandro Michele. Most ? We can distinguish the GUCCI 100 banner, unrolled in honor of the centenary of the luxury brand.
And since this address is located in St-Germain-des-Près, one of the oldest districts of Paris, it will also be an opportunity to celebrate it. Gucci had the idea of organizing a series of happenings during the entire period of opening of the pop-up store.
These various events will pay tribute this time to the cultural and literary heritage of this historic Parisian district. So, while Gucci Saint Germain will undoubtedly attract the curiosity of fashion aficionados, it is above all a multicultural space that will appeal to as many people as possible.