Artists are becoming more and more innovative in the promotion of their albums. Indeed, recently it was rapper Orelsan who hid gold tickets in 5 of his records. And the lucky ones who find these tickets, will be able to attend all of the rapper’s concerts for free.

But the English singer hit hard too! Indeed, Ed Sheeran, known for his red hair, has collaborated with Pokémon GO and Niantic. And this, for the promotion of his new album entitled = (Equals). So, Ed Sheeran is going to give a virtual concert in the game app.

“Trainers, we are excited to announce that we will be collaborating with Grammy-winning singer-songwriter and Ed Sheeran! Later this month, a special event and show will be accessible via in-game news for your viewing pleasure. Pokemon GO said.

The virtual concert is actually a pre-recorded video in which the singer presents various titles such as: Perfect, Bad Habits, Overpass Graffiti, Thinking Out Loud, First Times, or even Shivers.

Pokémon GO also indicated that “in some countries, players can also interact with sponsored advertising balloons present in the game.”.

And to top it off, the Squirtle Pokémon is in the spotlight. Indeed, Ed Sheeran being a fan of Squirtle, the game has decided to put Water-type Pokémon in the spotlight. But above all Squirtle which will be captured in a version with sunglasses.

The Kaiminus, Gobou, Tiplouf, Moustillon, and Grenousse Pokémon will spawn in the wild more often. The game also had other surprises in store for hardworking trainers.

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Ed Sheeran gives a virtual concert on Pokémon GO – GOLEM13.FR