The “Dancing With the Devil” singer beat up Los Angeles-based frozen yogurt shop The Bigg Chill for shipping sugar-free varieties, claiming it was for her, as a woman recovering from an eating disorder, “Triggering”.
“It’s extremely difficult to order Froyo from @thebiggchillofficial when you have to walk past tons of sugar-free cookies / other diet foods before you get to the counter,” she wrote on her Instagram story. “Do it better, please.”
The Bigg Chill was not enthusiastic about the criticism and later defended itself in the shop’s Instagram story – and marked the star – and wrote: “We carry articles for diabetics, celiac disease, Vegans and of course have a lot of pleasure items too. “
The singer” Sorry Not Sorry “, who was open about her fight against bulimia, also shared her direct messages with The Bigg Chill about her story.
“We’re not dieters,” The Bigg Chill wrote to her. “We have been responding to all of our customers’ needs for 36 years. We’re sorry you found this offensive. “
” You can wear things for other people and at the same time take care of a different percentage of your customers who EVERY DAY struggle to even set foot in your business, “Lovato continued.
“You can find a way to provide a welcoming environment for everyone with different needs. Including eating disorders – one of the deadliest mental illnesses, second only to opio overdoses, ”added Lovato, alluding to her drug overdose in 2018. “Don’t make excuses, just make it better.”
Lovato seemed unable to cope with the Bigg Chill and continued to provide the small business with more “beneficial” marketing ideas.
“Me thought maybe it would help if you made it clearer that the sugar-free and vegan options are for that, “suggested Lovato. “Labeling of snacks for celiac disease or vegans. When it’s not entirely clear, the messaging gets confusing and in LA it’s really difficult to differentiate between diet culture and health needs.
In Lovato’s last message, The Bigg Chill was labeled “Catering for Many Different Needs,” but it did was not about “excluding a demographic group in order to do justice to others”.
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