The British Paralympic Association has expanded its partnership with the German manufacturer adidas to include the next two editions of the Paralympic Games.

Adidas has been the official supplier of the British Paralympic team since Beijing 2008, which is now for the Winter Games in Beijing next February and the summer edition in Paris 2024 will continue.

Penny Briscoe, the country’s Chef de Mission at Tokyo 2020, claimed the team’s uniform at this year’s Paralympics was “an excellent line-up” and that adidas had “performance in put all sports – from archery to wheelchair rugby – at the center of their minds “.

” Our collaboration has enabled the ParalympicsGB team to be on the field for the past 13 years playing at the highest level while proudly wearing equipment that not only looks great but also contains the very best in innovation and technology, “he said .

“The support from adidas has enabled ParalympicsGB and our athletes to continually break down barriers and challenge stereotypes about disabilities.

Chris Walsh, adidas brand vice president for Northern Europe, added:” At adidas, we pride ourselves on making inclusive products that focus on creativity and innovation.

“We brought these values ​​to life during our collaboration in the ParalympicsGB kit designs and we look forward to continuing our successful partnership.”

Great Britain won 41 gold medals, 38 silver medals and 45 bronze medals at Tokyo 2020 and took second place in the medal table.

At the last edition of the 2018 Winter Olympics in Pyeongchang, it won seven medals, including one gold medal, and took the 13th overall.

Patrick Burke is a junior reporter at insidethegames.biz and joined the team in 2021. He started out in 2014 at the age of 15 as programming editor for local non-league soccer club Cammell Laird in 1907 and then served as the club’s media officer for six years, all volunteer. He studied history at the University of Sheffield from 2017 and graduated with a first-class distinction in 2020, where he obtained his doctorate in 1936 on the People’s Olympiad in Barcelona. While in Sheffield, Burke was the sports editor and then assistant editor of Forge Press. one of the UK’s leading student newspapers. Burke spent a summer sojourn at Waseda University in Tokyo in 2018 and during high school traveled to Sierra Leone for an immersion retreat and to the UN Human Rights Council in Geneva.

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Ref: https://www.insidethegames.biz