A great first for the Carter couple who had never before taken part in a campaign together.
After having teased this star-studded collaboration with the American star couple, on his Instagram account, Alexandre Arnault has just unveiled this Monday, August 23, the first images of the About Love campaign by Tiffany & Co. of these magnetic photos.
If each had already lent his image to prominent campaigns, this is indeed the first time that the Carter pose together under the lens. A collaboration with the brand, officially passed under the LVMH flag at the beginning of the year, that we could guess when Beyoncé signed the cover of Harper’s Bazaar fully adorned with the brand’s jewels. Without forgetting the partnership outlined last February between the champagnes of Jay-Z, Armand de Brignac, and the French group which bought 50% of the shares. Alexandre Arnault, executive vice-president “Product and communications” of Tiffany & Co, had also at that time celebrated this announcement by posting a premonitory snapshot of him in the company of the rapper.
No need to present the necklace that adorns Beyoncé for this series About Love. It is indeed the iconic 128.54 carat daffodil diamond that is found around the singer’s neck. An extremely rare stone which then reached 287.42 carats when it was unearthed in 1877 in the mythical mines of Kimberley in South Africa. Reduced to its current size in Paris, this solar canary officially entered the Tiffany legend a year later. Since then, the 82 facets of this Tiffany Diamond have forever mingled with the aura of another American legend, Audrey Hepburn, who immortalized this treasure during the promotion of the film Breakfast at Tiffany’s in 1960. Star of many exhibitions in seen, this unique diamond will be offered a spotlight release at the Oscars 2019 around the neck of Lady Gaga, awarded for the original song from the film A Star Is Born or on screen with Gal Gadot for Death on the Nile. A rare specimen which surprisingly appears for the first time in an official campaign.
Equals Pi … Unknown to most, this canvas so emblematic of the Basquiat style has hardly been seen since its creation in 1982, hidden from the eyes of all in the secrets of a private collection. Its blue so close to Tiffany blue therefore officially joins the property of the house which will undoubtedly make it the centerpiece of the renovation of its legendary store on 5th avenue, scheduled for 2022. A double master stroke therefore, for a first official campaign which augurs well for the new style driven by Tiffany & Co.